144 TIP: Billionaire Howard Schultz’ Book, Onward – A Story About Starbucks

In this episode, Preston and Stig read Billionaire Howard Schultz’ book, Onward. Howard was the founder and former CEO of Starbucks Coffee. In his book, he talks about his resurgence as the CEO in 2008 after being away from the company for a nearly a decade. The book talks about the critical transition from being a growth-oriented company to quality and customer focused.

– The story behind Starbucks and how it got to where it is today
– How Starbucks’ growth strategy failed and how it was fixed
– Why successful leaders are obsessive about their businesses
– If McDonald’s truly makes better coffee than Starbucks

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